Vice President
As a Vice President at Brand Resources Group,Mobley focuses on creating enduring connections between consumers and health + wellness brands. She currently provides senior counsel across multiple agency account teams and works directly with clients on strategic program development and campaign launches.
During her more than 18 year healthcare communications career, Mobley's experience spans from pharmaceutical and consumer health product launches to global public health campaigns for CDC to award-winning consumer education and disease prevention campaigns targeting women. She has a proven track record of delivering highly measurable results for clients looking to build trust and recognition for educational health + wellness platforms.
Mobley has developed and managed nationally-recognized programs for clients including: Aetna, EMD Serono, Frito-Lay, Galderma, GSK, Johnson & Johnson, Pfizer, St. Jude Children's Research Hospital, Wyeth and IBM Healthcare/Life Sciences.
Mobley joins BRG from a leading healthcare communications agency where she served as Director of the Washington, D.C. office and led multi-office account teams to support clients in the pharmaceutical, diagnostic and biotechnology sectors. Previously, Mobley spent seven years at a top 10 global public relations agency in various leadership positions within the healthcare practice including building the agency's first South East based healthcare practice.
Earlier, Mobley gained extensive science communications and issues management expertise working for the Centers for Disease Control and Prevention (CDC) where she managed external communications for the National Center for HIV, STD and TB Prevention. Prior to CDC, Mobley managed healthcare accounts at two top 10 global public relations firms in Atlanta and New York.
Mobley is a frequent speaker on communications including speaking opportunities for the National Marketing to Women (M2W) Conference, Healthcare Businesswomen's Association, CDC Foundation, Georgia BioMedical Partnership, PRSA and Howard University.
Mobley graduated from Lafayette College with a Bachelor of Arts Degree. She also completed a number of Graduate certificate courses at the Rollins School of Public Health at Emory University.