Attending conferences is pricey, often involves travel and means time out of the office, so getting the most out of it is important to see the value in going to them. As you prepare to attend a conference, here is a checklist with six social engagement...
Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...
Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...
PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we...
Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the...
If you’re a communications professional, you’ve probably heard this question in the last year: Should our brand announce news on social media? You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key...
Corporate marketers too often expect corporate digital content to spread widely via organic means alone. Today, brands should be prepared to promote content organically (via social media posts, emails, etc.) and to buy ads to ensure content reaches targeted people. If you haven’t dipped your toes...
Last week Facebook announced updated newsfeed controls that enable individuals to take little more control over their newsfeeds. Now, using Facebook on mobile, people can prioritize friends and pages they want to see at the top of their newsfeed. The triumph of triumphs for marketers!...
Earlier this year, the Pew Research Center released their annual Social Media Update, which reveals the latest social network usage statistics. We utilized data from Pew’s report and created comparative charts to answer some common social media questions we are asked. What social networks do adults...
The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and...
