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Communication Channels

Reach Consumers & Influencers Where They Are

With the explosion of interest in health and wellness, the background noise can be deafening. It’s hard for consumers to know where to turn and who to trust. Reaching the right audiences, in the right ways, at the right times requires a research-based approach with the communications goals always top-of-mind.   BRG helps clients cut through the clutter with memorable messages that engage, educate and ultimately drive audiences to action.  From the start, we ask the big questions about what success will look like, ways we can maximize client resources to go a step beyond the assignment and how to communicate success every step of the way. 

comchannels
 

Online Engagement

  • Social Media
  •  Microsites
  • Web-casts/Webinars
  • Virtual Conferences/Symposia
     

Media

  • Consumer/Trade
  • National/local/grassroots
  • Broadcast
  • Print
  • Online (media outlets, bloggers)
  • National Women & Consumer Magazines

Word of Mouth & Proximity

  • Community Event
  • Workplace Wellness  
  • Hospital Patient Group
  • Doctor’s Office Waiting Room
  • Pharmacy/Retailer
  • Spa, Gym, Mall, Yoga Studio
  • Airline in-flight content
  • PTA Meeting
  • Friend’s House/Neighborhood Event
     

Product/Campaign Endorsement

  • Celebrity
  • Expert Commentator
  • TV & Movie Placement

Mobile

  • Viral Campaigns (text, streaming video)
  • App Promotion
     

Member Engagement

  • Annual Meetings
  • Trade Show Visibility
  • Affinity Programs

     

 

 
 

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