Aetna

`Be Smart About Your Health`

Raise consumer awareness and understanding of the family health and financial impact of making the best health benefits choices during open enrollment through an educational partnership between Aetna and the Financial Planning Association
During the first open enrollment period in the new health reform era, encourage consumers to make the most of their benefits and underscore Aetna’s commitment to health benefits literacy

With more than 70 percent of Americans making their annual health benefits decisions during their employer’s Open Enrollment period (typically timed from September to November), this period offers the first broad opportunity for consumers to “test drive ” some of the new health reform measures
Create a multi-faceted campaign to reach women age 25-54 who make 90% of the family’s health decisions with a new website, interactive tools, social media engagement, national and local expert media interviews
Leverage media and “mommy blogger” interest in this critical decision time for “real world” news you can use education delivered by Aetna’s chief nursing officer and a Financial Planning Association expert

High-impact media results including: AARP magazine, Glamour, CNN, top 25 market broadcast and radio
Social media engagement with TwitterMoms resulted in more than 60 original blog postings by influential mommy bloggers, 6 million Twitter impressions and 4.2 million total online impressions
Resources utilized by Aetna plan sponsors and FPA financial planners to guide consumers during open enrollment period

Signup for News, Industry Trends and Buzz.

110 S Union St. #300 Alexandria, VA 22314 703.739.8350 info@brgcommunications.com

Web site design and development by Americaneagle.com