Home Safety Council

Challenge

Elevate the national nonprofit, Home Safety Council, and its executive team, from a nearly unknown organization to a nationally recognized home safety expert resource and common household name for consumer caregivers.

Solution

Create and launch a strategic, year-round media campaign providing consumers with educational information and tips on how to make their homes safer. Utilizing HSC owned research regarding the leading causes of home injuries, position the nonprofit and executives as the ultimate “go to” home safety experts.

Results

• Garnered nearly 600 million media impressions on average annually.
• Secured more than 200 media interviews on average annually.
• Tripled total media coverage from 2003-2007.
• Generated nearly 3,000 national and local media placements on average each year.
• Secured five TODAY show segments in one year’s timeframe and features on every major morning show and network throughout the past five years.